IMMORTALS OF MELUHA CHARACTERS TV
The unique style of marketing was covered by media – Press and TV – quoting the campaign as an innovative marketing exercise.On an average each trailer was shared by around 300 people on their Facebook pages & we have more than 10,000 views on Youtube for each trailer… and still counting!.These trailers were released in the online medium – Website, Facebook, Youtube, and every trailer release triggered a viral wave of fan acquisition and buzz about the book.The trailers created an exciting tease as each trailer introduced a new character and a sub-plot about the book. As the Neelkanth, Shiva grows from a common man into an uncommon persona who fights against every kind of social evil. The novel chronicles the transition of a man into a Mahadev. Key characters from the book were introduced in each trailer. Critical Analysis of the Protagonist Shiva in 'The Immortals of Meluha'. The Immortals of Meluha by Amish Tripathi is the perfect example of how one unique idea can be perfectly executed into a masterpiece.
IMMORTALS OF MELUHA CHARACTERS MOVIE
The decision was not just to make trailers but to make them like real movie theatrical trailers – 3D animation combined with Live action helped create a period feel, just the way the story was visualized in the book.So the best way to paint a picture about the book was to paint it on moving form – movies ! Both the books in the Shiva Trilogy are written very visually. While The Immortals of Meluha still occupies the top-seller list across the country, its sequel is ready to hit the market Aug 12 with many revelations about the characters.
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